Skip to content

Leads overview

Capture, organize, assign, and follow up on leads from website enquiries and other sources.

Core flow

Leads are the working records for people interested in your agency, properties, or ownership conversations. Enquiries from the website create leads you can assign, follow up, message, and automate.

Three ways to work leads

  • Today — work queue for follow-ups due, new leads, unassigned, and waiting items
  • Table — filterable list with bulk status and assignment
  • Pipeline — kanban by status; moving a card updates status and may start automations

Lead statuses

  • New
  • Contacted
  • Interested
  • Inspection scheduled
  • Negotiating
  • Closed
  • Lost

Common sources and enquiry types

  • Sources: Website enquiry, WhatsApp, Phone call, Referral, Walk-in, Social media, Other
  • Enquiry types: Property enquiry, Contact, Owner enquiry

Next step

Capture, organize, assign, and follow up with leads.

More Leads guides →

Related guides

  • Today, Table, and Pipeline

    Choose the right Leads view: Today for the queue, Table for lists, Pipeline for status movement.

  • Lead detail

    Work a single lead: assignment, follow-up, communications, timeline, and notes.

  • Assignment and follow-ups

    Assign lead owners and schedule follow-ups so Today stays an actionable queue.

  • Communications and activity

    Message leads, review activity, and keep the conversation connected to the lead record.

  • Contacts

    Unified Contacts collect people linked from leads, guests, tenants, and property managers — separate from the Leads pipeline workspace.

  • First workflows: enquiry to automation

    Walk through website enquiry → lead → message → automation so your agency setup is proven end to end.

  • Unified messaging inbox

    Unified messaging inbox for agency email, SMS, and WhatsApp — plus soft-federated OTA (Channex) threads in Messages when you have channel access.

  • Website enquiry automations

    Automate acknowledgements and follow-ups when a website enquiry creates a lead.